Hayter launches its Old Mower Amnesty promotion

Hayter has launched their new retail promotion – the Hayter Old Mower Amnesty.

The Hayter Old Mower Amnesty is running from 31 March 2017 until 30 June 2017 and is offering customers the opportunity to part exchange their old mower to receive a discount from £25 to £100 off the purchase price of a selection of Hayter mowers. The part exchange value varies by the type of mower that the customer wishes to purchase, with any make or model of mower being accepted as part-exchange.

Customers can even upgrade their previous mower to the brand new Harrier 41 – with £50 off the retail price. Packed with features to make mowing a pleasure, the Harrier 41 is perfect for customers with small to medium sized gardens, and for those who are looking to achieve a neatly mowed lawn with classic British stripes.

Julie Dommett, marketing manager at Hayter said: “With the Hayter Old Mower Amnesty there has never been a better time to promote the Hayter range. Participating dealers have now received their point of sale promotion packs to help advertise the offer in store, and our PR and advertising campaigns now start in earnest across digital and print media to help drive footfall to store.”

 

Dealers not already registered to take part in the Hayter Old Mower Amnesty can call or email the Hayter/Toro sales office on 01279 723444 or sales@hayter.co.uk. Participating dealers will receive web listings, in-store POS and have access to marketing materials on the Hayter Marketing Toolbox to promote the offer locally.